Coach. Challenger. Human.

GEORGIE
WOODS

I’m curious about people.

What makes us tick, what gets in our way, the patterns we repeat and the stories we tell ourselves. I’m particularly interested in what sits beneath the surface because that’s often where the most useful work begins.

That experience has shaped the way I coach. I understand the realities of leadership, business and performance, but I also know that the person sitting in front of me doesn't leave the rest of their life at the door. Relationships, family, identity, change, loss and life’s complexities all influence how we think, communicate, make decisions and show up at work.

I believe self-awareness is the starting point. Understanding yourself, your patterns and what drives your behaviour gives you useful information; but insight alone isn't enough. We have to do something with it. Self-action is where change happens.

I’ve spent more than 20 years working in and with fast-growth and scale-up businesses, across commercial and people leadership roles.

I spent five years on the Executive Board of Sipsmith, leading People & Culture through its scale-up, acquisition by Beam Suntory and beyond.

My role is to create enough trust for people to be honest, curious and sometimes uncomfortable.


I’ll ask the question behind the question, challenge patterns and behaviours that may no longer be serving you, and help turn awareness into meaningful action.

I’m an ICF-accredited Executive Coach and EMCC-accredited Team Coach Practitioner, with additional training in Grief & Loss and Relationship & Family Coaching. My work is informed by organisational psychology, real life and work experiences and psychological and therapeutic models.

And then there’s the rest of me.

I’m a mum to three, a dog owner, a lover of the beach, long walks, good food, cocktails and a proper conversation. Life has taught me plenty about navigating change, complexity and the unexpected; and I bring that humanity into my work too.

I take the work seriously, but never myself. 

You can expect warmth, humour, challenge and depth, I’m a coach who is genuinely interested in helping you understand yourself, make different choices and live and work in a way that feels more conscious, connected and fulfilling.

Get
in touch

If you want to find out more, book me for a free 30-minute complimentary chat and we’ll work together to find out what you need.